Case Study: Azalea San Francisco achieves increased website visits and direct sales with Mailchimp landing pages

How Azalea San Francisco is using this marketing tool to drive sales and stay relevant

Azalea San Francisco, a boutique in Hayes Valley co-owned by Corina Nurimba and Catherine Chow, needed to keep pace with customers’ evolving preferences across mobile, in‑store, and online touchpoints. To engage both e‑commerce and brick‑and‑mortar shoppers, they turned to Mailchimp, using Mailchimp’s landing pages as part of its all‑in‑one marketing tool.

Using Mailchimp landing pages, Corina built audience segments and sent targeted emails that drove customers to event pages — for example, a “Popcorn & Piercing Party” page promoting 15% off jeans, jewelry previews, and complimentary piercings — and even added products for direct purchase. Mailchimp’s solution produced measurable impact: the landing page CTA generated an extra 256 unique website visits and resulted in direct sales from the pages.

Azalea San Francisco

Corina Nurimba

Co-Owner