Case Study: Southern Kitchen grows audience and boosts conversions with Mailchimp and FortyFour

How Atlanta‑based digital agency FortyFour helped Southern Kitchen bridge the gap between content and commerce

FortyFour helped Southern Kitchen, a new content-and-commerce brand from Cox Media Group, solve the challenge of building awareness and turning readers into customers. Using Mailchimp’s email marketing and marketing analytics tools, the agency set out to grow a high-quality subscriber list while identifying the content and audiences most likely to engage.

Mailchimp enabled FortyFour to build segmented email lists, test signup placements, and use engagement data to refine Facebook ad targeting and content distribution. The result was a 40% drop in cost per lead, 15% higher page views per session from email than the site average, and 50% higher engagement from email than organic social, helping Southern Kitchen bridge the gap between content and commerce.

FortyFour

Ryan Anderson

Director of Analytics