Case Study: Artiphon builds a colorful newsletter strategy with Mailchimp

How a multi‑instrumentalist and product designer is using the email designer to build his brand

Artiphon, a company that creates adaptive digital instruments like the INSTRUMENT 1, was focused on building its brand and engaging a growing, global community of users. Their challenge was to effectively communicate the versatile features of their innovative product and maintain marketing momentum after a highly successful Kickstarter campaign. They aimed to showcase their product's capabilities in an engaging way that would resonate with both current and potential customers.

Using Mailchimp's email designer, Artiphon implemented a content-rich email marketing strategy centered on a "substance policy." This involved sending visually engaging newsletters featuring high-quality videos and photos to demonstrate their product's features, adhering to a show-don't-tell philosophy. The solution from Mailchimp helped Artiphon achieve high open rates and expand their audience through shareable content, including a monthly Community Roundup email. This approach was integral to their strategy of working with influencers and showcasing user-generated content to build validation and trust.

Artiphon

Mike Butera

Multi-instrumentalist And Product Designer