Case Study: ban.do builds stronger customer relationships with Mailchimp welcome automation

How a Lifestyle Brand Makes Lasting Connections with Welcome Emails

ban.do, an LA-based lifestyle brand, wanted to move beyond a one-time transaction to build lasting connections and friendships with new customers. Their challenge was to create a deeper, more engaging onboarding experience that would turn new subscribers into a loyal community. They partnered with Mailchimp to enhance their email marketing strategy beyond a single, automated welcome message.

Using Mailchimp, the company implemented a customized, automated welcome email series. The three-part series introduced the brand, encouraged social media follows, and sent a targeted coupon reminder to those who hadn't yet purchased. The solution was easy to set up and manage. The results were significant, with the series achieving a 38.6% average open rate and the first email garnering a 51.7% open rate. Most importantly, Mailchimp helped drive a substantial increase in sales revenue within just two months of launch.

ban.do

Sarah Wilson

Ecommerce Director