Case Study: Yuool Levels Up Marketing Strategy with Mailchimp

How a Customized Marketing Plan Powered Yuool’s Success

Yuool, the sustainable Brazilian shoe brand, wanted to get more value from its marketing efforts and better understand customer behavior as it grew its e-commerce business. Working with Mailchimp and its Customer Success team, the company sought guidance on how to improve its marketing strategy, use platform features more effectively, and create a more personalized customer experience.

Mailchimp provided a dedicated Success Manager who helped Yuool build a customized success plan, integrate its VNDA store through a custom API, and use tools like Customer Journey Builder, Preference Center, merge tags, and product recommendations. As a result, Yuool centralized purchase and campaign data, tailored communications, aimed to reduce unsubscribes and cart abandonment, and improve conversions and average order value, helping streamline its marketing and drive growth.

Yuool

Eduardo Rocha Abichequer‌

Co-Founder and CEO