Case Study: Gruppo Terroni boosts online sales and customer loyalty with Mailchimp

How a Beloved Restaurant Group Drives Revenue and Customer Loyalty With E‑Commerce

Gruppo Terroni, a Toronto-born restaurant group with locations in Toronto and Los Angeles, needed a way to grow beyond word-of-mouth and keep customers engaged as it expanded into e-commerce. Using Mailchimp, along with Shopify integration, the company began educating guests about its Italian heritage while also building a more effective digital marketing engine for online sales.

With Mailchimp, Gruppo Terroni used automations, segmentation, abandoned-cart reminders, and triggered win-back campaigns to send the right content to the right customers at the right time. The results were strong: email marketing drives about two-thirds of the company’s online revenue, Cavinona’s welcome journey achieved a 39% click-through rate, a re-engagement campaign delivered a 77% open rate and 28% click-through rate, and that campaign helped generate $8,000 in monthly recurring revenue for the Cavinona Wine Club.

Gruppo Terroni

Francesco Giorgio

Marketing Director