Case Study: Highway Robery achieves rapid subscriber growth and repeat customers with Mailchimp

Highway Robery's Game‑Changing Custom Signup Form Recipe

Highway Robery, the Austin-based maker of quirky, small-batch kimono-style robes, needed a simple way to build its subscriber list and raise brand awareness. To grow their audience and convert site visitors into customers, they turned to Mailchimp’s CRM tools, using pop-up forms plus automated welcome and follow-up emails.

Using Mailchimp, Highway Robery added a customizable pop‑up offering new visitors 10% off for signing up, followed by a welcome message with the brand story and a follow-up email two days later about kimonos. The campaign delivered steady list growth—“3, 4, 5 new email addresses a day”—and those leads have converted into new and repeat customers, helping Highway Robery expand its customer base.

Highway Robery

Evan Streusand

Co-Owner