Case Study: Highbrow builds daily learning habit with Mailchimp

Highbrow - Customer Case Study

Highbrow is a free email subscription service that provides short, daily educational courses. The challenge was creating a sustainable way to help busy people develop a consistent learning habit without overwhelming them with lengthy, time-consuming content. To accomplish this, they turned to Mailchimp for a solution.

Using Mailchimp’s segmentation tools and automation workflows, Highbrow developed a system to deliver concise 10-day courses directly to subscribers' inboxes. This solution has successfully helped them send over 5 million emails and build a highly engaged audience with a high retention rate, effectively forming a daily micro-learning habit for their users. Mailchimp's platform provides the necessary infrastructure to manage and scale their educational content efficiently.

Highbrow