Case Study: Poronui boosts engagement and bookings with Mailchimp

Harnessing The Power of Segmentation to Bolster Engagement and Bookings

The prestigious sporting lodge Poronui faced a challenge with dwindling new inquiries and stagnant email marketing performance. They enlisted the help of Auckland-based agency Calibrate, who utilized Mailchimp to address these issues and develop a new digital strategy.

The solution implemented through Mailchimp involved a deep analysis of engagement data and the creation of highly segmented email campaigns based on customer interests like fishing and hunting. This strategy, which included tailored content and list management, led to an 83% higher-than-industry-average email open rate and a 406% increase in email engagement. Ultimately, Mailchimp helped Poronui generate multiple long-term forward bookings and a significant increase in overall inquiries.

Poronui

Nick Whiteacre

Head of Strategy