Case Study: Greensbury Uses Predictive Analytics to Drive Targeted Sales with Mailchimp

Greensbury - Customer Case Study

Greensbury, an online delivery service for organic meat, grass-fed beef, and sustainable wild seafood, needed a better way to understand and market to its audience. Using Mailchimp’s email marketing platform, the small in-house team wanted to move beyond assumptions and build campaigns that could support both brand building and sales while reaching the right customers.

Mailchimp’s predicted demographics, along with segmentation and reporting, helped Greensbury identify that its likely purchasers were older than expected and that women were more likely to buy even when men were opening emails. Greensbury then used those insights to refine email copy, target by geography and purchase history, and re-engage non-buyers; the company also saw direct revenue from Mailchimp campaigns even without discounts, and used the data to guide future testing and growth efforts.

Greensbury

Hannah Agatston

Director Of Partnerships And Marketing