Case Study: Finc3 helps Future Candy turn offline leads into marketing automation success with Mailchimp

Finc3 and Bringing the Future Into the Present

Hamburg-based agency Finc3 was approached by their client, Future Candy, to solve a challenge with offline lead generation. The innovation agency was generating a high volume of business cards at keynotes and trade shows but lacked an efficient, scalable way to follow up with these leads and engage them without overwhelming their sales team.

Finc3 implemented a solution using Mailchimp's marketing automation tools. They established a process to scan business cards, import the contacts into Mailchimp, and tag them by event. This was followed by a personalized onboarding email series. The solution was highly successful, with one automation email achieving a nearly 76% open rate and a 26% click rate, effectively driving interest in Future Candy's services.

Finc3

Janine Hummel

CRM Manager