Case Study: Topo Designs boosts abandoned cart sales with Mailchimp

Exploring Abandoned Cart Strategy with Topo Designs

Topo Designs, a Colorado-based outdoor retail brand, wanted a simple way to recover shoppers who abandoned carts online. Using Mailchimp with Shopify, the team set up an abandoned cart email campaign to re-engage distracted customers and align the automation with their brand voice.

Mailchimp helped Topo Designs launch baseline abandoned cart emails, then test promo-code offers, timing, and content to improve performance. By comparing percentage-off versus dollar-off discounts, the team used Mailchimp to measure which option drove higher average order value, and they’ve also seen a consistent 20% click rate on abandoned cart emails.

Topo Designs

Abby Czarniecki

Digital Marketing Coordinator