Case Study: Essential Beauty & Piercing boosts personalised marketing and revenue with Mailchimp

Essential Beauty & Piercing grows subscribers 52% with Mailchimp

Essential Beauty & Piercing, a national beauty salon franchise with 67 locations, faced the challenge of scaling personalized marketing with a lean team of three. Their manual workflows and disconnected data made it difficult to grow their subscriber base and manage complex customer journeys for their diverse services and franchise model. They turned to Mailchimp to address these issues.

By implementing Mailchimp's automation and segmentation tools, the franchise built always-on email journeys including welcome, post-purchase, win-back, and piercing aftercare series. This solution drove a 52% growth in their subscriber list and resulted in 45% of their total e-commerce email revenue coming from automated flows. The team also saved approximately three hours per week, allowing them to scale their personalized marketing efforts without scaling their team.

Essential Beauty & Piercing