Case Study: Cheese Grotto achieves stronger customer loyalty and saves hours with Mailchimp

Cheese Grotto - Customer Case Study

Cheese Grotto, founded by Jessica Sennett, builds a niche humidity‑controlled storage box for specialty cheeses and runs a small e‑commerce membership program. To consistently reward and engage top shoppers without adding manual work, Cheese Grotto turned to Mailchimp and its Best Customers automation.

Mailchimp’s Best Customers automation sends monthly emails with exclusive discounts, cross‑promotions, and early access to new products for Cheese Grotto members, saving Jessica roughly 2–5 hours a week. By using Mailchimp, she’s been able to target her best customers more effectively and redeploy time into customer appreciation efforts like Facebook Live tutorials and handwritten thank‑you notes.

Cheese Grotto

Jessica Sennett

Founder