Case Study: Whiteboard achieves 800% ROI and 41% new-donor conversion with Mailchimp

Chattanooga‑based Firm Whiteboard Helped Preemptive Love Coalition Update Their Digital Strategy and Attract New Donors

Whiteboard, a Chattanooga-based digital agency that works with for-purpose organizations, was hired to help Preemptive Love Coalition attract new donors but found low mobile donations and underperforming email metrics were limiting growth. To address CRM and usability shortcomings, Whiteboard recommended migrating PLC’s data into Mailchimp and using its CRM and marketing-automation features to support improved mobile experiences and targeted outreach.

Using Mailchimp, Whiteboard migrated PLC’s CRM, added pop-up capture, enabled abandoned-cart and transactional messaging for a Shopify gift catalog, and launched a 6-email automated welcome series and mobile conversion optimizations. The Mailchimp-powered program produced a 40% open rate and 6% click rate, converted 41% of new subscribers into donors, delivered an 800% ROI, and generated funds to help care for more than 60,000 refugees.

Whiteboard

Stephen Van Gorp

Director of Growth