Case Study: BlaBla Kids achieves strong ROI and re-engages lapsed shoppers with Mailchimp

Blabla Kids, Learn How They Found Success Remarketing Blabla Dolls

Blabla Kids, an independent toy and home-goods brand founded in 2001, needed to catch up on digital marketing— they hadn’t sent marketing emails or taken social channels seriously and weren’t sure who their online customers really were. Using Mailchimp’s reporting tools and its Google remarketing ad feature, the team set out to identify their audience and find scalable ways to boost online return on investment.

By leveraging Mailchimp revenue reports, Blabla Kids discovered unexpected buyer segments (including men and single women without children) and then used Mailchimp’s Google remarketing ads to recapture lapsed visitors (e.g., customers inactive for six months) and target international markets. The effort helped grow global sales (international orders now make up roughly 15–20% of sales) and delivered a “really good” return on investment for Blabla Kids.

BlaBla Kids

Susan Pritchett

Founder