Case Study: Birdcall boosts SMS engagement with Mailchimp

Birdcall boosts SMS engagement 10x with Mailchimp and drives a 16.1% click rate

Birdcall, a tech-forward restaurant chain, faced the challenge of promoting time-sensitive offers through channels like social media and email, which were often delayed by algorithms or buried in inboxes. They needed a way to reliably reach their 163,000+ subscribers with relevant, immediate promotions. To solve this, they turned to vendor Mailchimp and implemented its dedicated short code SMS service.

Using Mailchimp's SMS tools along with segmentation and automation, Birdcall could send targeted, timely text messages. This solution made SMS their primary engagement channel within 60 days, driving a 16.1% average SMS click rate and accounting for 50% of their total digital engagement. The success validated their SMS strategy, with campaigns like National Fried Chicken Day achieving peak engagement and driving significant customer traffic.

Birdcall