Case Study: a large commercial building company’s co-working space helps Kelly Vaughn build a thriving freelance business with Mailchimp

Atlanta‑based web developer Kelly Vaughn quit her government job to run her own digital freelance business. Here's how she did it

Mailchimp is featured in this case study of Kelly Vaughn, an Atlanta-based freelance web developer who left a government job at the CDC to build her own business. Her challenge was scaling from side projects into a sustainable freelance career while staying selective about clients and managing growing demand.

Mailchimp helped support the kind of digital business growth Vaughn was pursuing as she built Shopify and WordPress sites for clients, including a successful online store for Chic Soul. The result was a thriving freelance practice with rising demand, enough work to curate collaborators and outsource projects, and more freedom to travel. Mailchimp’s role is tied to the broader success of a flexible, growth-oriented online business model.