Case Study: Adventure Cats grows its side hustle with Mailchimp

Adventure Cats grows 128,000-follower Instagram side hustle with Mailchimp

Adventure Cats, an e-commerce business and social media presence focused on outdoor cat enthusiasts, faced the challenge of managing their growing side hustle while both founders maintained full-time jobs. Their key challenge was finding time to create content, run promotions, and drive traffic to their store amidst their busy schedules. They turned to Mailchimp to help manage their marketing efforts.

Using Mailchimp, the team was able to schedule newsletters and promotions in advance, which proved essential for maintaining their business during periods when they were unavailable, such as a backpacking trip over Black Friday. This solution allowed them to successfully run targeted "Black Cat Friday" and "Cyber Meownday" campaigns. While specific metrics are not provided, Mailchimp helped them drive traffic from their Instagram audience of over 128,000 followers to their e-commerce site and maintain a consistent, positive brand presence.

Adventure Cats