Case Study: Simply Gum achieves higher conversion rates and reaches new audiences with Mailchimp Google remarketing ads

Ad Strategies That Work with Google Remarketing Ads

Simply Gum, an all‑natural gum maker founded by Caron Proschan, needed to grow sales and reach new audiences while operating as a lean, bootstrapped startup that must make ad dollars stretch. To solve that challenge they turned to Mailchimp and its Google remarketing ads automation to improve targeting and efficiency without large upfront investments.

Using Mailchimp’s automated Google remarketing ads, Simply Gum retargeted site visitors who hadn’t yet purchased (notably during a breath‑mints launch), yielding higher conversion rates and consolidating email and advertising into one platform. Mailchimp’s solution saved time and resources, provided “one‑stop shopping” for campaigns, and increased marketing efficiency so the team could focus on scaling the business.

Simply Gum

Carol Proschan

Owner