Case Study: Margaret Vera drives brand awareness with Mailchimp Facebook Ad Campaigns

A self‑taught designer takes on the exciting world of integrated Facebook ad campaigns.

Margaret Vera, a boutique leather goods brand based in Atlanta, sought to build brand awareness and find new customers through digital marketing. The brand's founder, Meg Vera Councilman, was already familiar with social media but wanted to learn more about targeted advertising to reach her ideal audience. The vendor, Mailchimp, provided its new integrated Facebook Ad Campaigns service to help address this challenge.

Mailchimp's solution involved developing a targeted strategy, creating a lookalike audience from the customer's Mailchimp list, and setting up a carousel ad campaign highlighting the brand's handcrafted products. A Mailchimp expert assisted in the entire process, which took less than 10 minutes to set up. The campaign was launched with a $250 budget for one week, funded by Mailchimp ad credits. The results of this campaign are to be revealed in a follow-up article.

Margaret Vera