Case Study: TravelOnline achieves 66% higher open rates with Mailchimp

How Mailchimp Helped TravelOnline Improve Open Rates by 66%

TravelOnline, an Australian travel agency and e-commerce business with more than 315,000 subscribers, was sending up to 6 million emails a month but struggling with low engagement from a crowded, one-size-fits-all email strategy. As the team grew, they needed a better way to understand customer behavior and rebuild the journey from first click to booking, and they turned to Mailchimp for help with segmentation and engagement analytics.

Working with the Mailchimp Australia Customer Success team, TravelOnline used segmentation, tags, and domain performance tracking to warm up contacts and target audiences more intentionally, starting with Gmail. With Mailchimp’s support, the company improved deliverability and engagement in just 2 months, increasing open rates by 66%, reducing unsubscribes by 38%, and lifting email ROI by 13%.

TravelOnline

Sheri Adamson

Marketing Manager