Case Study: Limelight Networks boosts ABM ROI and sales alignment with Madison Logic

Limelight Networks drives 90% marketing-influenced opportunities with Madison Logic

Limelight Networks, a provider of digital content delivery and edge computing services, faced the challenge of prioritizing a high volume of marketing leads to identify prospects ready for sales conversations and proving marketing ROI. They partnered with vendor Madison Logic to implement a structured account-based marketing (ABM) program to address these issues.

The solution from Madison Logic utilized its ML Intent data to identify and prioritize target accounts, engaging them across channels like content syndication and display advertising. This strategy resulted in significantly higher quality leads and proven marketing influence, with 90% of opportunities created in target accounts having marketing influence, most of which was attributed to Madison Logic. The program also improved sales and marketing alignment and drove a recent high-profile deal.

Limelight Networks