Case Study: Operatix achieves 2x more meetings with Lusha

Operatix double their meetings with Lusha

Operatix, a sales acceleration company running outsourced SDR teams for B2B software vendors, faced a major challenge: its 200 SDRs needed accurate contact data to reach decision-makers and book qualified meetings at scale, especially across Europe and in non-IT departments like finance and marketing. Before choosing Lusha, Operatix tested other sales intelligence tools such as Cognism and DiscoverOrg, but they struggled to deliver the coverage and data quality the team needed.

Lusha provided Operatix with direct contact details that bypassed gatekeepers, stronger European coverage, and better access to finance and marketing prospects. The impact was immediate: Operatix doubled meetings booked, reached about 30 meetings per SDR per month, and credited Lusha with helping drive financial growth and maintain performance during the pandemic.

Operatix

Joseph Grieves

Head of Sales and Training Development