Case Study: Suunto achieves high ROI and consumer-centric product improvements with Lumoa

Lumoa Is A High Return Investment

Suunto, a manufacturer of diving computers and specialty sports gear, faced a heavy manual burden turning multilingual NPS and open-text feedback into actionable insights. The Suunto Consumer Insights team needed automated translation, robust text analytics and an easy-to-use interface, so after evaluating options they chose Lumoa for its tailored text analytics, automated translations and intuitive dashboard.

Lumoa delivered automated translations, industry-specific topic categorization and an insightful dashboard that analyzed both NPS scores and the verbatim “why” responses across multiple touchpoints. With Lumoa, Suunto expanded usage from product feedback to apps, brand, support and marketing, maintained their NPS over a year, cut manual work (saving about one to two full‑time salaries), sped executive decision‑making, democratized insights across teams, and drove product and feature changes that improved customer experience and ROI.

Suunto

Maria Pekkarinen

Global Head Of Consumer Insights