Case Study: C Space achieves instant, cross-channel caregiver insights with Luminoso

Major pharmaceutical seeks to understand the caregiver experience

C Space, a customer agency that runs private online communities for major brands, was asked by a global pharmaceutical client to understand the experiences of caregivers for people with schizophrenia. Nine months of multi-channel, open‑ended text (surveys, forums, journals, photo comments) held rich but hard-to-analyze insights; the client needed a single-stream analysis that preserved metadata, captured niche and emerging language, and revealed high-level themes without extensive model training.

C Space used Luminoso’s AI-powered text analytics to merge and instantly analyze the disparate datasets in one place, providing top-down trends and drill-down capability. The analysis revealed day-to-day emotional variability, caregivers’ self-directed negative sentiment, and distinct needs by experience level (newer caregivers seeking practical guidance; experienced caregivers focused on mutual support), enabling the pharmaceutical company to quickly adjust messaging and resources.

C Space

Katrina Lerman

Associate Director of Research