Case Study: MAi Research achieves market-leading natural language insights and faster client deliverables with Luminoso

Leading natural language understanding for next-level client deliverables

MAi Research is a full-service market insights firm working with brands like Kimberly‑Clark, Nestlé, Target, and Revlon to strengthen brand‑consumer connections. Facing growing demand for deeper, faster, and more actionable insights, MAi needed cutting‑edge natural language understanding and comprehensive drivers analysis to identify target markets, distinguish resonant versus polarizing messaging, and simulate the impact of changes to driver performance.

To meet that need MAi launched Pathfinder Analytics and implemented Luminoso‑powered Pathfinder Text Science, pairing advanced concept‑level sentiment and association detection with MAi’s storytelling approach. The human‑plus‑AI solution sped analyses, attracted top research talent, produced hundreds of client deliverables across thousands of domain builds, and generated actionable segmentation (for example, distinct consumer groups uncovered in a Neuralink study) to guide branding, packaging, and pricing decisions.

MAi Research

Rob Pascale

President