Case Study: Shoppers gain clear insight into retailer choice — location and convenience trump price — with Luminoso

How shoppers select retailers

Luminoso partnered with a survey provider to analyze 13,752 post‑store mobile-app responses about more than 50 retailers, aiming to identify what makes shoppers choose one store over another and what drives satisfaction or dissatisfaction.

Using Luminoso Analytics to process open‑ended feedback, the team found that location and convenience far outweigh price, selection, and customer service when shoppers pick a retailer; strong service can elevate a good experience to great, while coupons and sales do bring people in but don’t create loyalty.

Shoppers