Case Study: Vodafone captures real-time event insight with Lumi

Vodafone gathers real-time NYE insight with Lumi from 276 attendees

Vodafone wanted to understand the real-time impact of its innovative New Year's Eve fireworks event, which launched its new "World of Firsts" brand engagement strategy. Their challenge was to capture immediate, in-the-moment consumer perceptions to gauge the event's success and its effect on their brand. They partnered with the vendor Lumi to use its mobile research application for this insight.

Lumi implemented a solution where attendees downloaded an app to provide qualitative feedback via text, video, and photos throughout the evening. This delivered real-time data to Vodafone, showing the event was a major success. Results indicated minimal negative feedback, a boost in positive brand associations like 'creative' and 'innovative', and improved consumer consideration, providing Vodafone with valuable strategic insight.

Vodafone