Case Study: Marks & Spencer achieves more engaging digital AGMs with Lumi

Marks & Spencer boosts AGM participation with Lumi as digital meetings reach 75% globally

Lumi worked with the leading UK retailer Marks & Spencer as it sought to modernize its Annual General Meeting by moving to a digital format. The challenge was to ensure the meeting remained legally valid, transparent, and engaging for shareholders while overcoming internal concerns about the change from a traditional in-person event.

The solution implemented with Lumi involved a carefully planned hybrid AGM that guaranteed secure digital voting and a shareholder-centric format featuring live Q&A. This approach resulted in a successful, compliant meeting that broadened shareholder democracy, attracting first-time attendees and increasing overall participation, thereby reinforcing Marks & Spencer's commitment to investor transparency.

Marks & Spencer