Case Study: British Airways achieves faster, integrated recruitment and a stronger employer brand with Lumesse Talent Acquisition

Integrated Approach Enhances Employer Brand and Enables BA to Recruit First Class Talent

British Airways, the UK’s largest international scheduled airline with a diverse global operation and around 40,000 employees, faced a fragmented, high-volume recruitment landscape. The airline needed an integrated system that mirrored its full‑service brand, handled large numbers of external and internal applications, reduced time‑to‑hire and admin costs, and provided consistent candidate experiences and robust management information.

After testing several options, BA implemented Lumesse Talent Acquisition in a phased rollout, integrating recruitment channels, targeted application forms, CV attachments and reporting tools. The solution went live on time and on budget, handled 3,085 applications in the first three weeks, delivered a faster, more reliable candidate experience, reduced administrative burden, improved measurement of hiring efficiency and strengthened BA’s employer brand to help attract top talent.

British Airways