Case Study: CEENTA achieves scalable patient growth and improved online reviews with Luma Health

How CEENTA stays competitive across the Carolinas and brings in patients with high online reviews

CEENTA (Charlotte Eye Ear Nose & Throat Associates, P.A.) is a multi-site specialty practice serving the greater Charlotte region and the Carolina Piedmont that needed to sustain rapid growth while keeping patient communication and experience consistent across nearly 20 locations. To support patient acquisition and retention, CEENTA turned to Luma Health for EHR-integrated, actionable outreach that helps prospective and existing patients navigate care and provide feedback.

Luma Health integrated with CEENTA’s Epic EHR to deliver automated wayfinding messages for new locations, post-visit feedback prompts, and recall reminders for return visits. The solution has driven measurable engagement — more than 178,000 patients have left online or NPS feedback through automatic post-visit prompts (over one-third of patients) — and helped CEENTA attract new patients, boost online ratings, and streamline care at scale.

CEENTA

Olena Scarboro

Director of Marketing