Case Study: L.O. Eye Care achieves 60% referral-to-appointment conversion with Luma Health

60% of referred patients booked an appointment using Luma

L.O. Eye Care, a comprehensive ophthalmology practice serving Lansing, Michigan, faced a heavy volume of referred patients and an inefficient manual referral workflow—paper trails, long phone campaigns, and no reliable way to track unreachable patients. To address this, L.O. Eye Care partnered with Luma Health to implement automated referral communications, including actionable reminders, recall reminders, and broadcast messages.

Using Luma Health’s automation, the practice sent 3,000+ recall messages in under a year and 16,300+ billing reminders via broadcasts, while nearly half of referred patients now confirm appointments and 60% of referrals are booked through Luma Health text reminders—driving improved schedule utilization and capturing revenue that previously slipped through the cracks.

L.O. Eye Care

Danielle Skinner

Patient Services Manager