Case Study: Gloo achieves greater team efficiency and organizational clarity with Lucidchart

Using Lucidchart, Daniel Proudfoot created workflow diagrams to add a much-needed organizational foundation to his team

Gloo, a mid‑size B2B services company that manages personal growth programs, faced chaotic project workflows on its creative team. Daniel Proudfoot, the team’s project manager, found his team constantly juggling quality and deadlines because processes and handoffs weren’t clearly defined.

Daniel used Lucidchart to build swimlane workflow diagrams, embed them in Google Slides and project tasks, and run workshops so everyone understood their roles and deadlines. The diagrams standardized processes, improved handoffs and adoption across the organization, and drove measurable gains—Lucidchart users reported 43% more transparency and 38% more productivity—resulting in more organized, efficient projects.

Gloo

Daniel Proudfoot

Product Manager