Case Study: Startup Grind achieves higher marketing ROI and scalable ticket sales with Lucidchart

Startup Grind - Customer Case Study

Startup Grind is a global startup community that hosts monthly events in more than 200 cities and connects over a million entrepreneurs. When John Frye became the lone marketer responsible for all customer-acquisition channels, his plans became a “big, messy blob” in his head — he couldn’t clearly see which campaigns to scale, optimize, or stop.

John adopted Lucidchart to map every marketing channel and campaign into color-coded flowcharts, then drilled into detailed funnels for paid ads and ticket journeys. The visual clarity helped him win budget approval, turn off underperforming channels, double down on winners, improve marketing ROI, iterate faster through daily checks, and share context easily with colleagues for smoother decision-making and onboarding.

Startup Grind

Cue John Frye

Startup Grind