Case Study: BetterCloud achieves clarity and efficiency with Lucidchart

BetterCloud - Customer Case Study

BetterCloud, a 19-person leader in cloud app management for G Suite, needed an affordable, flexible diagramming tool that supported group collaboration and complex diagram types to scale operations across a rapidly growing user base. The small team required an easy-to-learn solution to document workflows, product designs, support processes, and marketing segmentation without creating confusion or multiple competing versions.

BetterCloud adopted a Lucidchart team account and used it across Development, Support, and Marketing to map UML diagrams, process flows, bug-tracking workflows, onboarding materials, and customer decision trees. The result was clearer communication, faster implementation and testing, smoother support onboarding, more effective marketing segmentation and content, and overall time savings thanks to real-time collaboration and tight G Suite integration.

BetterCloud

David Hardwick

CTO