Case Study: LINE achieves streamlined, visual-driven innovation and real-time collaboration with Lucidchart

Armed with Lucidchart, LINE employees have streamlined and enhanced their innovation process by working visually

LINE Corporation, the medium-sized tech company behind the LINE messaging app and the LINE Ads Platform used by thousands of advertisers, needed a better way to manage complex specifications and cross-functional collaboration. With product managers, developers, and marketing spread across countries, the team struggled with fragmented files, confusing versioning, and slow alignment on wireframes, user flows, and system designs.

By adopting Lucidchart and its Confluence integration, teams create, embed, and edit diagrams in one central place and collaborate in real time, removing the need to email versions back and forth. The change delivered faster shared understanding, a reliable single source of truth for specs, and more efficient innovation across LINE’s advertising platform.

Line

Byeongok Ha

Business Platform Planning Office