Case Study: PayPal Builds a Prioritized Enterprise SEO Roadmap with LSEO

PayPal builds a 175-insight SEO roadmap with LSEO

PayPal, a global leader in digital payments, engaged the vendor LSEO for enterprise SEO consulting. Despite having immense brand authority, PayPal's challenge was its lack of visibility for non-branded search queries. Fast-moving fintech competitors were successfully capturing this high-intent demand by building content around topics like mobile banking and cryptocurrency, creating a strategic gap that PayPal needed to address.

LSEO implemented a comprehensive solution, conducting extensive keyword research and competitive intelligence to build a strategic SEO roadmap. The deliverable included 175 strategic insights and a prioritized plan spanning content, technical SEO, and authority development. This provided PayPal with a clear framework to capture non-branded organic opportunities and compete more effectively in the fintech market.

PayPal