Case Study: Zurich Brazil boosts cell phone insurance conversions with LoyJoy AI Agent

Zurich Brazil boosts cell phone insurance conversions with LoyJoy

Zurich Brazil, part of the global Zurich Insurance Group, sought to engage a younger demographic for its cell phone insurance products on social media platforms like Instagram and TikTok. Their challenge was creating a fast, dialogue-based path to calculate tariffs and enable sign-up directly within these channels. They partnered with vendor LoyJoy to implement an AI agent to address this.

The LoyJoy AI agent asks users for their phone's brand, model, and storage size to instantly determine a price and then leads them directly to a sign-up form. This solution created a seamless and customer-friendly process that increased conversion by reaching the target audience directly on social media with a focus on speed. LoyJoy successfully helped Zurich Brazil connect with a younger audience more effectively.

Zurich Brazil