Case Study: Württembergische Gemeinde-Versicherung (wgv) achieves a 25% contract conversion rate with LoyJoy chat-based insurance sales

Württembergische Gemeinde-Versicherung (wgv) achieves just under 25% contract completion with LoyJoy

The customer, Württembergische Gemeinde-Versicherung (wgv), faced the challenge of enabling young novice drivers to calculate and sign up for its YoungDriver insurance policy without using a classic application form. The vendor, LoyJoy, provided its platform to create a more playful and interactive chat dialogue for this purpose.

LoyJoy implemented a solution where the insurance coverage could be calculated and the policy completed directly within a conversational chat. This approach was highly successful, with just under 25% of the chat conversations leading to a contract conclusion, a strong rate that proved the effectiveness of the playful dialogue for selling insurance.

Württembergische Gemeinde-Versicherung (wgv)