Case Study: TRUMPF achieves 24/7 global B2B sales support with LoyJoy

TRUMPF SE boosts 24/7 global lead generation with LoyJoy

Trumpf SE, a global family-owned company in machine tools and laser technology, faced the challenge of providing immediate, 24/7 B2B consulting for its complex products worldwide. Their goals were to generate qualified leads and relieve their human sales teams from routine inquiries without increasing headcount during international expansion. They partnered with vendor LoyJoy to implement an AI solution.

LoyJoy implemented "Ask TRUMPF," an Agentic AI that autonomously understands complex contexts, searches product data, and guides users. It proactively generates pre-qualified leads and hands them over to human experts. The results included significant workload relief for sales teams, 24/7 lead generation across time zones, and a successful, scalable rollout to the US market with high information precision.

Trumpf SE