Case Study: Telekom achieves 3x more GDPR-compliant marketing opt-ins with LoyJoy

Telekom triples marketing opt-ins with LoyJoy

The customer, Deutsche Telekom, needed to gain more GDPR-compliant marketing opt-ins for its Telekom Info Service channel, which is key for its cross-selling strategy. They partnered with the vendor LoyJoy to test its Conversational AI platform against their existing web form to improve conversion rates.

LoyJoy implemented an A/B/C test, including a gamified conversational chat flow. This solution more than tripled the opt-in conversion rate, increasing it from 14% to 45%. The results provided Deutsche Telekom with a significantly larger addressable audience for its marketing campaigns. LoyJoy also ensured compliance by transferring all data directly to Telekom's systems without storing it.

Telekom