Case Study: Telekom achieves 74% interaction rate and 4.4-star ratings with LoyJoy

Telekom boosts birthday engagement to 74% with LoyJoy

The customer, Deutsche Telekom, faced the challenge of customer retention in a stagnant German broadband market. To improve loyalty, they needed a frictionless way to deliver personalized birthday gifts. They partnered with vendor LoyJoy to implement a chatbot solution built on the LoyJoy platform.

Using LoyJoy, Telekom created a birthday chatbot that personally congratulated customers and delivered a redeemable voucher. The solution achieved a 74% interaction rate and an average customer rating of 4.4 out of 5 stars, with 47% of customers providing voluntary feedback. This provided a significant loyalty signal and continuous feedback for Telekom.

Telekom