Case Study: SCHOTT Pharma improves product navigation and lead generation with LoyJoy’s AI chatbot

Schott Pharma launches bilingual AI product navigation with LoyJoy

Schott Pharma, an international manufacturer of pharmaceutical primary packaging materials, faced the challenge of guiding customers through its complex and diverse product portfolio. Their traditional static web pages were insufficient for providing the quick, precise answers customers required in highly regulated markets. To address this, they partnered with LoyJoy to implement an AI chatbot solution for intelligent, around-the-clock product navigation.

Using the LoyJoy platform, an Agentic AI-based chatbot was integrated to act as a central product expert. This solution provides guided navigation, offers direct deep links to product detail pages for faster decision-making, and includes integrated functions for newsletter sign-ups and feedback. The results for Schott Pharma include a scalable system that enhances user experience, increases qualified page views, and supports lead generation and customer retention, with an initial bilingual launch in German and English. LoyJoy enabled systematic, AI-powered customer service automation.

Schott Pharma