Case Study: Savencia Fromage & Dairy boosts Milkana reach and sales with LoyJoy

Savencia Fromage & Dairy boosts Milkana sales with €10 vouchers using LoyJoy

Savencia Fromage & Dairy sought to increase reach and sales for its Milkana cheese brand by extending its marketing beyond its own audience. The challenge was to create an effective campaign in cooperation with the fashion retailer Takko Fashion. To achieve this, Savencia used the LoyJoy platform.

LoyJoy implemented a solution where customers could redeem a code from Milkana product packaging directly in a chat to receive a personalized €10 Takko Fashion voucher. This created a direct bridge between the two brands. As a result, LoyJoy helped establish a proven approach for Savencia, which consistently uses the platform for campaigns that are very popular and regularly increase product sales.

Savencia Fromage & Dairy