Case Study: Melitta achieves seamless coffee machine cashback redemption with LoyJoy

Melitta streamlines cashback redemption via chat with LoyJoy

The coffee and coffee accessories manufacturer Melitta faced a challenge with its traditional cashback campaigns, which required customers to fill out paper forms or switch to a separate portal, creating a media break that deterred participation. To increase sales of its coffee machines, Melitta partnered with vendor LoyJoy to implement a more seamless redemption process using its Conversational AI Platform.

LoyJoy built an AI Agent that guided customers through the entire cashback process within the chat itself. Customers could identify their product via a barcode scan, register it, and upload a receipt only after a successful AI check, which kept the process simple. The solution from LoyJoy resulted in an enthusiastic customer response to the uncomplicated process that eliminated detours through paper forms or separate portals.

Melitta