Case Study: Melitta scales coffee advice across Benelux with LoyJoy AI agent

Melitta launches AI coffee advice in 2 languages across 2 markets with LoyJoy

Melitta, an internationally operating family-owned group known for its coffee and coffee machines, faced the challenge of scaling its customer advice service. Coffee enthusiasts expected instant, competent answers, but classic FAQ pages and personal consultation did not scale across markets and languages. They partnered with vendor LoyJoy to implement a solution using their generative AI agent to provide this deep, on-brand advice without constantly expanding their service team.

LoyJoy's solution was a generative AI agent built on their platform that allows customers to ask questions in natural language and receive well-founded answers with product recommendations. The Melitta team itself controls the agent's content without needing coding skills. The results included a successful launch in the Netherlands, providing 24/7 advice, followed by a rollout to Belgium in both Dutch and French on the same platform without a new IT project, demonstrating scalable market-by-market expansion.

Melitta