Case Study: Melitta boosts profile enrichment and brand loyalty with LoyJoy chatbot promotion

Melitta enriches customer profiles with LoyJoy chatbot promotion

Melitta wanted to run a promotion for customers who purchased its appliances via OTTO, aiming to distribute gifts while also gaining important customer insights. The challenge was to make this process as easy as possible for users. They partnered with the vendor LoyJoy to implement a chatbot solution.

LoyJoy's chatbot guided customers through the process of selecting their appliance and uploading a receipt to claim their gift. Within the same conversation, the chatbot gathered key information on purchase criteria, providing Melitta with valuable data without a separate survey. This solution from LoyJoy enabled efficient collection of detailed customer data for profile enrichment while ensuring a smooth user experience that strengthened brand loyalty.

Melitta