LoyJoy
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Case Study: La Biosthétique boosts cross-selling with LoyJoy AI product advisor
A LoyJoy Case Study
La Biosthétique boosts cross-selling and up-selling with LoyJoy AI advisor
La Biosthétique, a premium hair and skin care brand, sought to bring the personalized advisory experience of its partner salons into its own online shop. Their challenge was to create an AI product advisor that could guide customers individually to boost sales, cross-selling, and up-selling, while also accommodating the vastly different consultation logic required for product categories like styling and skin care. They implemented this solution using an AI product advisor on the LoyJoy platform.
LoyJoy implemented a solution featuring several separate consultation templates for different product areas. The AI agent, accessible via a chat button on every product page, greets visitors and offers a self-test. Based on the answers, it assembles and recommends a complete individual routine with product images and prices, effectively driving cross-selling and up-selling. For La Biosthétique, LoyJoy created a digital sales advisor that guides customers toward more relevant and complete purchases, boosting the online basket value.
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