Case Study: Kölln drives brand awareness and customer insights with LoyJoy

Kölln boosts RELOAT launch engagement and new email opt-ins with LoyJoy

Kölln, a food company, faced the challenge of generating excitement and gaining customer insights for the launch of its new RELOAT drinkable meal. To address this, they partnered with vendor LoyJoy to implement an interactive chatbot solution.

LoyJoy developed a chatbot that ran a raffle, which was promoted through Kölln's newsletter. The chatbot engaged users in a dialogue to collect preferences and captured email addresses for both the contest entry and new marketing opt-ins. This solution from LoyJoy successfully sparked customer interest in the new product and provided valuable data for enriching customer profiles to enable more targeted future offers.

Kölln